TikTok is the “destination for short-form mobile videos,” with content ranging between five and 60 seconds long. It’s full of creativity thanks to its unique features that allow users to create personal moments in their video posts like Live View or Suggested Rolls (more on these below).
But what makes TikTok so captivating for brands and businesses? In this article, we explore five reasons why marketing on TikTok could be a great idea for your company.
As of January 2019, TikTok had over 500 million active users. That’s a lot of potential customers! With such a large audience, TikTok is a great place to build brand awareness and reach new consumers.
TikTok has several features that make the app particularly engaging for users. Live View, for example, lets users watch videos as they’re being filmed by the person who made them. This gives viewers a more personal experience and allows them to connect with the creator on a more personal level.
Suggested Rolls are another great feature that encourages users to watch more videos. When watching a video, users can see a list of related videos at the bottom of the screen. This keeps users engaged and encourages them to explore more of what TikTok has to offer.
TikTok is growing in popularity all the time, so now is a great time to start marketing on the app. The number of active users is increasing every day, so you could reach a lot of new customers by advertising your business on TikTok.
TikTok is designed for short-form content, so it’s perfect for businesses that want to create quick, easy-to-consume videos. This makes TikTok an ideal platform for promoting products or services, as you can quickly and easily get your message across without boring your audience.
TikTok is a great way to reach a large audience without spending a lot of money. You can create videos using the app’s built-in tools, so you don’t need to invest in expensive equipment or software.
Plus, TikTok ads are very affordable, so you can get started with marketing on the app without breaking the bank.
If you’re looking for a new way to reach potential customers, TikTok could be the perfect platform for you. The app has a huge user base, engaging features, and growing popularity, so it’s a great place to build brand awareness and reach new consumers.
Plus, TikTok ads are affordable and easy to create, so it’s a great way to get started with marketing on the app. So what are you waiting for? Start marketing on TikTok today!